Content strategy is the intentional planning, creation, distribution, and management of content to achieve your business goals while serving your audience's needs. It’s not just about posting consistently—it’s about posting the right content in the right place, at the right time, for the right people.

​Small teams often juggle big workloads, managing dozens of social posts, emails, blogs, videos, and podcasts every month. The secret to staying productive without burning out is a lean, multi-tiered team supported by standardized processes and workflow templates. If you’re a manager or a one-person team trying to make it all happen, here’s a step-by-step guide to help you build a team and maximize output.​

When you’re managing social posts, blogs, videos, and emails with a small team, a structured content calendar becomes your best friend. It reduces decision fatigue, keeps your strategy aligned, and prevents last-minute scrambles.

But full disclosure, I can't tell you what to do for your team. There is no exact formula for this kinda thing. You just have to try and try and try things until something works. But, I can tell you what I've done and what works with my team. So, here we go.