Digital Marketing Services

I help small teams and business owners build content and social media strategies that actually work, then support or own execution based on what you need right now.

Whether you need a clear plan, a repeatable system, or ongoing leadership, these services are designed to meet you where you are and reduce the pressure content creates.

Illustration of a virtual meeting with three women, one presenting and two listening, with speech bubbles and a chart in the background.

Digital Marketing Services

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Fractional Content Marketing Director

Best for: Growing businesses without senior marketing leadership.

Outcome: Strategic ownership of content and social as growth levers.

Includes

  • Quarterly strategy

  • Campaign leadership

  • KPI ownership

  • Team enablement

  • Executive-level insight and reporting

Investment

  • $6,000/month

  • 6-month engagement

$6,000.00
Social Media Strategy & Systems for Small Teams

Best for: Small teams stuck in chaos.

Outcome: A repeatable system that removes daily decision fatigue.

Includes

  • Platform-specific strategy

  • Content themes and formats

  • Posting cadence by role

  • Engagement and community guidelines

  • Repurposing framework

  • Simple analytics dashboard

Delivery

  • Strategy build + walkthrough

  • SOPs and templates

Investment

  • $4,000/month

  • 6-month engagement

$4,000.00
Social Media Management & Content Scheduling

Best for:
Business owners or small teams who already create photo/video content or are ready to get started and need consistent posting and accountability.

Outcome:
Consistent social media presence without the time drain of editing, writing captions, and scheduling posts.

Includes:

  • Light editing of client-provided photo or video content

  • Caption writing for each post

  • Formatting content for each platform

  • Hashtag support where relevant

  • Scheduling posts one week in advance

  • Content organization within the scheduling tool

Posting frequency:

  • 3 posts per week

  • Up to 2 social platforms

Client Responsibilities:

  • Provide raw photo or video content

  • Deliver content 7–10 days before posting week

  • Share key messaging or promotion details if needed

This keeps the workflow efficient and ensures posts stay scheduled in advance.

Delivery:

  • Weekly content editing and scheduling

  • Content is scheduled one week ahead

  • Ongoing coordination for incoming content

Investment:

$2,000/month
6-month engagement

Includes:

  • 3 posts per week (approximately 12 posts per month)

  • Editing, captions, and scheduling

Additional Posting:

Additional posting volume can be added if needed.

Examples:

  • 4 posts per week

  • 5 posts per week

  • Additional platforms

Pricing adjusts based on volume.

$2,000.00

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Social Media Strategy FAQs

  • Absolutely. But not by trying to do everything. Small teams succeed on social media when they focus on the right platform, the right content, and a sustainable system. Strategy matters more than frequency.

  • No. You only need to be where your audience actually pays attention. A focused strategy almost always outperforms scattered effort across multiple platforms.

  • A social media strategy system gives you structure: what to post, why you’re posting it, how often, and how it supports your larger goals. It removes guesswork so your team can show up consistently without burning out.

Fractional Content Marketing FAQs

  • A fractional content marketing director is a senior-level marketing leader who works with your business part-time. You get strategic leadership, direction, and oversight without the cost or commitment of a full-time hire.

  • Fractional leadership is ideal when:

    • You need strategy, not just execution

    • Your team needs direction and prioritization

    • Marketing decisions feel reactive instead of intentional

    It’s especially valuable for growing businesses that need experience without headcount.

  • A consultant typically focuses on strategy or projects. A fractional leader goes deeper, providing ongoing guidance, decision-making support, and leadership across your content and marketing efforts.

Social Media Management and Scheduling FAQs

  • I work with you to develop video and photo content that I can edit and schedule for you.

  • That’s up to you and your comfort level. It’s recommended that you be in at leat 50% of your brand’s content (you are the owner, after all).

  • We will develop a cadence that matches your brand’s rhythms and seasonality. That could look like posting three times a week or every day.

Two women having a business discussion with graphs and documents in the background.

You don’t need to do everything at once.
You just need the right level of support.

  • Start with strategy.

  • Build the system.

  • Or hand it off completely.

Meet with Rachel

Interested in working together? Fill out some info, and I will be in touch shortly. Can’t wait to hear from you!