Digital Marketing Services

Most businesses don’t need more content.
They need clarity, structure, and someone who knows how to lead it.

I help small teams and business owners build content and social media strategies that actually work, then support or own execution based on what you need right now.

Whether you need a clear plan, a repeatable system, or ongoing leadership, these services are designed to meet you where you are and reduce the pressure content creates.

Illustration of a virtual meeting with three women, one presenting and two listening, with speech bubbles and a chart in the background.

Digital Marketing Services

Fractional Content Marketing Director

$6,000

Best for: Growing businesses without senior marketing leadership.

Outcome: Strategic ownership of content and social as growth levers.

Includes

  • Quarterly strategy

  • Campaign leadership

  • KPI ownership

  • Team enablement

  • Executive-level insight and reporting

Investment

  • $6,000/month

  • 6-month engagement

$6,000.00
Social Media Strategy & Systems for Small Teams

Best for: Small teams stuck in chaos.

Outcome: A repeatable system that removes daily decision fatigue.

Includes

  • Platform-specific strategy

  • Content themes and formats

  • Posting cadence by role

  • Engagement and community guidelines

  • Repurposing framework

  • Simple analytics dashboard

Delivery

  • Strategy build + walkthrough

  • SOPs and templates

Investment

  • $4,000/month

  • 6-month engagement

$4,000.00

Social Media Strategy FAQs

  • Absolutely. But not by trying to do everything. Small teams succeed on social media when they focus on the right platform, the right content, and a sustainable system. Strategy matters more than frequency.

  • No. You only need to be where your audience actually pays attention. A focused strategy almost always outperforms scattered effort across multiple platforms.

  • A social media strategy system gives you structure: what to post, why you’re posting it, how often, and how it supports your larger goals. It removes guesswork so your team can show up consistently without burning out.

Fractional Content Marketing FAQs

  • A fractional content marketing director is a senior-level marketing leader who works with your business part-time. You get strategic leadership, direction, and oversight without the cost or commitment of a full-time hire.

  • Fractional leadership is ideal when:

    • You need strategy, not just execution

    • Your team needs direction and prioritization

    • Marketing decisions feel reactive instead of intentional

    It’s especially valuable for growing businesses that need experience without headcount.

  • A consultant typically focuses on strategy or projects. A fractional leader goes deeper, providing ongoing guidance, decision-making support, and leadership across your content and marketing efforts.

Two women having a business discussion with graphs and documents in the background.

You don’t need to do everything at once.
You just need the right level of support.

  • Start with strategy.

  • Build the system.

  • Or hand it off completely.

Meet with Rachel

Interested in working together? Fill out some info, and I will be in touch shortly. Can’t wait to hear from you!