Content Marketing Strategy & Management

Best for:
Businesses with a small internal marketing team that need clear direction and connected content across channels, without adding a full-time strategist.

Outcome:
Content that works as one system instead of scattered tasks. Your team gets a messaging foundation, a quarterly roadmap, and a partner who leads planning and shares the load on execution.

Includes:

• Messaging and content strategy

• Quarterly content roadmap

• Campaign planning and creative direction

• Agreed execution across website content, email, social, and relevant long-form formats

• Content calendar management across channels

• Review of your team's drafts and assets for consistency

• Monthly check-in on performance and priorities

• Quarterly roadmap review and reset

Execution (agreed each quarter):

• Up to 4 pieces of content per month from the formats above, such as website pages, email campaigns, or blog posts. Long-form video, or podcast episodes can be included with pricing adjustments.

• Social content planned and directed to match, with your team producing it unless added to scope

Client Responsibilities:

• Contribute subject-matter expertise

• Provide production capacity for the pieces your team owns

• Collaborate on implementation and hit agreed deadlines

• Give timely feedback and approvals

Delivery:

• Plan built in the first 30 days, then refreshed each quarter

• Regular collaboration with your team

• Monthly performance and priorities check-in

Investment:
$4,000/month
6-month engagement

Includes:

• Strategy, quarterly roadmaps, and campaign planning

• Agreed monthly execution

• Ongoing direction and management across channels

Additional Support:
Extra execution, such as more long-form pieces, added email campaigns, or full social production, can be added as the scope grows.