About Rachel:
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Hey there!
I specialize in growing brand visibility and engagement through smart SEO strategy, content that converts, and social media that builds real connections. Whether I’m optimizing for search or shaping a scroll-stopping post, I bridge data with creativity to move people—and metrics.
I’ve spent 12 years in marketing and multimedia, working across nonprofits, education, and B2B/B2C spaces. My goal has always been to build real brand communities through smart content and strategy. Currently, I lead content and social for multiple brands at SDI Innovations. |
My work is powered by my CliftonStrengths:
I thrive on solving problems, building connections, communicating vision, understanding people, and navigating complexity. These strengths help me champion new ideas, foster collaboration, and deliver results, even when the path isn’t easy. Outside of work, I’m into creative hobbies, good stories, and, most importantly, spending quality time with my family. |
What I do:
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How It Works1. Discovery & Audit:
We'll establish your goals, audience, and existing content. 2. Strategy Design: We'll map out topics, channels, and KPIs. 3. Content Creation: We'll craft copy, visuals, and workflows that scale. 4. Measure & Iterate: We'll analyze performance and optimize for continuous growth. |